U4RIA™

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PRIVACY POLICY

Effective Date: July 1, 2026

This Privacy Policy describes how U4RIA (“U4RIA,” “the App,” “we,” “our,” or “us”), operated by V-EVELEN INC., collects, uses, stores, and protects personal information when you use our website, mobile application, and related services (collectively, the “Services”). By using the App or Services, you consent to the practices described in this Privacy Policy.

This Policy applies to information collected through our website, our mobile application, customer support interactions, social media engagement, and other communications related to the Services. It does not apply to data we process on behalf of enterprise business customers and partners for subscription eligibility purposes, referred to as Customer Data in the applicable agreement.

We may update this Privacy Policy from time to time. If we make changes, we will update the effective date at the top of the policy. If changes are material, we will provide additional notice through the App, on our website, or through other appropriate means.

1. Information We Collect

  • Personal Information When you create an account, we may collect your name, email address, account identifiers, and any information you voluntarily provide during registration or through support requests.

  • Usage and Activity Data We collect information about how you use the App, including session duration, feature usage, progress tracking, streaks, achievements, and interactions with meditations, affirmations, stories, and other content. This is tracked through your account or device user ID, not your name.

  • AI-Generated and Mood-Related Content Features like the SOS Wheel and AI-Tailored audio ask you to select or describe how you're feeling in order to generate a personalized response. This input is linked to your user ID (not your name) and is retained for 60 days before deletion. We do not sell or share this content, and it is not used to build advertising profiles.

  • Community Content If you post in the U4RIA Community, that content is stored and may be visible to other users depending on the feature's settings. Voice recording is not currently supported within the App, and U4RIA does not have a journaling feature.

  • Device and Technical Information We may collect device type, operating system, app version, device identifiers, user ID, IP address, and general location derived from IP address. We do not collect precise GPS location.

2. Consumer Health Data

Certain information you provide through features like the SOS Wheel, AI-Tailored audio, or mood-related check-ins may be considered "consumer health data" under laws such as Washington's My Health My Data Act, and similar laws in Nevada and Connecticut. This includes information that reveals or could reasonably be used to infer your mental or emotional wellbeing.

We collect this information only to provide the specific feature you're using, we do not sell this data, and we do not share it with third parties for advertising purposes. Where required by law, we will obtain your consent before collecting or processing this category of information, and you may withdraw that consent at any time by contacting us at support@u4riahub.com.

3. AI Features

U4RIA uses artificial intelligence to power features such as the SOS Wheel and AI-Tailored pep talks, affirmations, and gratitude messages. When you use these features, the input you provide (such as a mood selection or keyword) is processed by our AI systems to generate a personalized audio response. We do not use this content to train third-party AI models, and it is retained only for the period described in Section 1 above.

4. Analytics and Tracking

We use analytics providers, including Amplitude and Firebase, to understand how users engage with the App, improve performance, support core features such as streaks and achievements, and enhance the user experience.

  • Analytics data may include your user ID and device ID. Your name and email address are not shared with analytics providers.

  • Analytics that support core features such as progress tracking, streaks, achievements, and app performance are not optional, as they are required to operate the Services.

  • Analytics providers act as service processors and are contractually required to use data only to provide services to us.

5. Advertising

We currently use Google AdSense to serve and measure advertising on our website. Google AdSense may use cookies and similar technologies to collect information about your visit, including your IP address and browsing behavior, in order to serve relevant ads and measure their performance.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we will request your consent before activating advertising cookies, and you may withdraw that consent at any time through our cookie settings. If you are located in the United States, you have the right to opt out of the "sale" or "sharing" of your information for targeted advertising purposes, as described in Section 8 below.

6. How We Use Your Information

We use the information we collect to:

  • Service Enhancement Provide, maintain, and improve the Services, including bug fixes, performance monitoring, and feature development.

  • Transaction Management Process purchases, subscriptions, and payments.

  • Direct Communications Send receipts, account alerts, service notices, support responses, and other important updates.

  • Engage and Inform Share product updates, new features, and offers, and request feedback (see Your Choices to opt out of promotional messages).

  • Analytics and Insights Understand usage trends, improve features, and measure engagement with content.

  • Personalized Experience Generate personalized content through AI features, as described in Section 3.

  • Security and Protection Prevent fraud and misuse, and enforce our Terms.

  • Legal Compliance Comply with applicable laws and regulations.

  • Events and Promotions Administer contests or promotions, if offered.

7. How We Share Your Information

We do not sell your personal information. We may share information with:

  • Service Providers Companies that help us operate the Services, including Amplitude, Firebase, Amazon Web Services, Stripe, Apple Pay, Google Pay, and Google AdSense.

  • Business and Enterprise Partners If you sign up for U4RIA through an employer, benefits provider, or partner organization (a "Partner"), we share your name, email address, and signup date with that Partner so they can confirm your enrollment. We do not share your in-app usage, mood-related content, or engagement details with Partners individually, only in aggregated, anonymized form (for example, "62% of enrolled employees used the app this month").

  • Legal and Compliance When required by law, regulation, legal process, or government request.

  • Protection and Safety To protect U4RIA, our users, and the public, including enforcing our policies and Terms.

  • Business Transactions In connection with a merger, acquisition, financing, reorganization, or sale of assets.

  • Internal Sharing Between U4RIA affiliates and related entities for the purpose of operating the Services.

  • Your Direction When you choose to share information through features you use, such as sharing to a social platform.

8. Your Privacy Rights

United States

Depending on your state of residence, you may have rights under laws such as the California Consumer Privacy Act (CCPA), and similar laws in Colorado, Connecticut, Virginia, and other states. Subject to certain exceptions, you have the right to:

  • Know what personal information we collect, use, and disclose.

  • Access a copy of your personal information.

  • Correct inaccurate personal information.

  • Delete your personal information.

  • Opt out of the "sale" or "sharing" of your personal information for targeted advertising. Because we use Google AdSense, this may apply to you. You can exercise this right by contacting us at support@u4riahub.com, or by using a recognized opt-out signal such as the Global Privacy Control where supported.

  • Limit the use of sensitive personal information, including consumer health data described in Section 2.

We will not discriminate against you for exercising these rights. We will respond to verifiable requests within the time periods required by applicable law.

Canada

As a Canadian company, U4RIA processes personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to access the personal information we hold about you, request corrections, and withdraw consent for our collection, use, or disclosure of your information, subject to legal and contractual restrictions. To exercise these rights, contact us at support@u4riahub.com.

European Economic Area and Switzerland

If you are located in the EEA or Switzerland, we process your personal information on the basis of your consent, the necessity of processing to perform our agreement with you, our legitimate interests, or compliance with legal obligations. You have the right to:

  • Access, correct, or delete your personal information.

  • Object to or restrict certain processing.

  • Request portability of your data.

  • Withdraw consent at any time.

  • Lodge a complaint with your local data protection authority.

Where required, we rely on appropriate safeguards, such as Standard Contractual Clauses, for transfers of personal information outside the EEA or Switzerland.

United Kingdom

If you are located in the United Kingdom, we process your personal information in accordance with the UK GDPR and the Data Protection Act 2018. You have the same rights described above for the EEA — including access, correction, deletion, objection, restriction, and portability — and you may lodge a complaint with the UK Information Commissioner's Office (ICO). Where required, we rely on appropriate safeguards, such as the UK's International Data Transfer Agreement or Addendum, for transfers of personal information out of the UK.

All Other Regions

Regardless of where you live, you may contact us at support@u4riahub.com to ask what information we hold about you, request its correction, or request its deletion. We will do our best to honor your request consistent with applicable law.

9. Your Choices

  • You can access and update certain account details through your account settings in the App.

  • You can opt out of promotional communications by following the instructions in those messages. You will still receive essential service communications.

  • You can disable push notifications at any time through your device settings.

  • You can request access to, correction of, or deletion of your personal information by contacting support@u4riahub.com.

10. Data Retention

If you delete your account, we delete your personal information promptly. Certain records, such as those needed for billing, tax, or legal compliance, may be retained for up to 30 days afterward.

Mood-related and AI-generated content described in Section 1 is retained for 60 days before deletion.

Analytics data may be retained in aggregated or anonymized form for service improvement beyond these periods.

11. Data Security

We use technical and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at support@u4riahub.com.

12. International Data Transfers

U4RIA operates from Canada, with users located worldwide, including the United States, the European Union, the United Kingdom, and other countries. Your information may be processed and stored in Canada, the United States, or other countries where our service providers operate. Where required by applicable law, we use appropriate safeguards, such as Standard Contractual Clauses, for these transfers.

13. Children's Privacy

The Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it.

Users under 18 may use the Services only with the consent and supervision of a parent or legal guardian. Parents or guardians who believe a minor has provided personal information without consent may contact us at support@u4riahub.com.

14. Changes to This Privacy Policy

We may revise this Privacy Policy as our Services evolve and legal requirements change. We will update the effective date and may provide additional notice through the App or website where appropriate.

15. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at support@u4riahub.com, or:

V-EVELEN INC.
1006-9 Northern Heights Dr
Richmond Hill, ON L4B 4M5
Canada

U4RIA® is a registered trademark of V-EVELEN INC. in the United States and Canada.